Ampro is sending a positive message with its latest ad campaign, which is literally called “A Positive Message.”

The company is working with international AIDS activist Hydeia Broadbent to show Ampro consumers the positive life one can live with HIV/AIDS – as well as how to stay protected and contribute to finding a cure.

Broadbent appears in the ads. She was born HIV positive, and has since devited her life to setting a positive example, Ampro says.

Ampro is promoting Broadbent’s efforts by asking consumers to visit until.org and use the promo code Hydeia to be a part of the cure.